For FMCG Brands

See your market in
real time

Ajna delivers SKU-level market intelligence — powered by AI, updated continuously, and built for FMCG decision makers who can't afford to wait for last month's report.

Request a Demo → See What's Included ↓

Real-Time Intelligence

Your category, updated continuously

Most FMCG brands make decisions based on data that is weeks or months old. Ajna changes that. Every transaction across our network is captured at SKU level and made available to you in real time — so you can respond to shifts in your category as they happen, not after the fact.

  • SKU-level sales velocity tracked daily
  • Brand and market share updated continuously
  • Price tier movements and competitive signals
  • Stock availability indicators across locations
Live Market Feed
+18.4%
SKU velocity vs. last week
Real-time SKU-level Traditional trade

Geographic Intelligence

Know where your brand actually stands

National averages hide the truth. The same SKU can perform very differently across neighbourhoods and districts. Ajna gives you granular geographic penetration data — so you can target the right areas, allocate trade spend where it matters, and spot white space before your competitors do.

  • District-level brand penetration and share
  • Neighbourhood preference profiles
  • White space identification and opportunity mapping
  • Store-level performance clustering
Geographic Penetration
Heliopolis
91%
Nasr City
74%
Shubra
38%
Maadi
68%
Dokki
85%
Imbaba
29%
District level White space Trade planning

Market Basket Intelligence

Understand what gets bought together

Ajna analyses every transaction to reveal cross-category purchase patterns, brand affinity, and basket composition — intelligence that shapes how you plan promotions, placements, and partnerships.

  • Product affinity and co-purchase analysis
  • Basket value trends by area and time period
  • Category switching and brand loyalty indicators
  • Price tier preferences by neighbourhood
Basket Co-Purchase Analysis
Top co-purchase pair
Beverages → Snacks
Lift 1.8x  ·  Confidence 72%
Avg basket value
EGP 87.4
↑ 6.2% vs last month
Peak shopping window
Fri – Sat  ·  5pm – 9pm
38% of weekly transactions

AI Analytics

Meet Ajna — your AI market analyst

Ajna is our AI analytics agent — built specifically for FMCG decision makers. Ask it anything about your category, your brand, or the market. It surfaces insights, flags anomalies, and generates recommendations without requiring a data science team to operate it.

  • Natural language market queries — no SQL needed
  • Promotional ROI analysis and forecasting
  • Demand forecasting and seasonal pattern detection
  • Competitive intelligence and share shift alerts
  • Ramadan and holiday impact analysis
Ajna AI Agent
What happened to my brand share in Maadi this week?
Your share in Maadi dropped 2.3pp WoW to 31.4%. A competitor SKU launched at a 12% lower price point on Monday — distribution reached 68% of tracked stores by Friday. Recommend a targeted response in that district.
Which SKUs should I prioritise for Ramadan planning?
Based on last year's patterns, your family-size formats see the highest lift (+38% units). Recommend stocking up 3 weeks ahead across your top-performing districts.

Get Started

Request a Demo

Tell us a little about yourself and we'll be in touch within 24 hours.

Step 1 of 3 — About you

Step 2 of 3 — Your question

Step 3 of 3 — How to reach you

✓

Request received

We'll be in touch within 24 hours. In the meantime, subscribe to Market Pulse on the homepage for weekly insights from traditional trade.